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What We Do: Alcohol


Liquor Advertising

The Liquor Licence Act states no person shall advertise liquor except in accordance with the regulations. It is the responsibility of the licensee to ensure that advertising carrying its business or brand name, or endorsed by it, falls within the parameters set out in the regulation and in the Liquor Advertising Guidelines.

All complaints forwarded to the Alcohol and Gaming Commission of Ontario (AGCO) regarding liquor advertising must be in writing on the AGCO's "Liquor Advertising Complaints Form".

Forms Process

PDF Instructions

New and updated PDF forms on this site can be filled-in and saved locally to your PC. This updated feature preserves all of the information you have filled in, however, version 6.05 or later of Adobe Reader® is required. external link in popup window Download Adobe Acrobat Reader®

Forms and Guides

Important Form Reminders

  • For PDF forms completed online or offline, please ensure ALL the input information has printed out on your form.
  • For PDF forms filled-in by hand, please ensure you PRINT legibly in black ink.
  • Please ensure ALL required questions are completed. Incomplete, improperly completed or unsigned forms will be returned to applicant.
  • Do not email forms. Complaints may be forwarded to:

    Alcohol and Gaming Commission
    Licensing and Registration
    90 Sheppard Avenue East, Suite 200
    Toronto, Ontario M2N 0A4