"A licence to represent a manufacturer allows for agent representatives for non-domestic manufacturers and those under contract with domestic manufacturers, to take, canvass for, receive or solicit orders for beverage alcohol."
Information and forms for representatives of beverage alcohol manufacturers
All agents or representatives of foreign beverage alcohol manufacturers and all agents or representatives under contract with a domestic manufacturer must be licensed by the Alcohol and Gaming Commission of Ontario (AGCO). Employees of domestic manufacturers do not require a licence.
A manufacturer´s representative´s licence authorizes you to canvas for, receive, or solicit orders for the sale of beverage alcohol products. The licence does not allow the agent or representative to sell beverage alcohol products directly to the public or to the Liquor Control Board of Ontario, or to import them directly. Beverage alcohol products must be imported through the LCBO only.
If the applicant is a corporation, partnership or sole proprietorship, its business trade (operating) name must be registered with the Companies and Personal Property Security Branch. Also note that corporations must file updated information with respect to officers and directors of a corporation with the Companies and Personal Property Security Branch on a regular basis. For information and forms, please see the Ontario.ca, Central Forms Repository. Forms must be forwarded to Companies and Personal Property Security Branch for processing.
Renewing a Licence to Represent a Manufacturer
A new licence to "Represent a Manufacturer" is valid for two years from the issue date, and is renewable every two years thereafter.
Mandatory Server Training
Manufacturer’s representatives involved in taking orders from customers for the sale of liquor or in providing samples of liquor to customers, and employees of manufacturers that are involved in the sale, service, and/or sampling of alcohol, or in taking orders for liquor from customers, must have successfully completed server training approved by the AGCO Board as of the start of work.
New and updated PDF forms on this site can be filled-in and saved locally to your PC. This updated feature preserves all of the information you have filled in, however, version 6.05 or later of Adobe Reader® is required. Download Adobe Acrobat Reader®
Important Application Reminders
- For PDF forms completed online or offline, please ensure ALL the input information has printed out on your application.
- For PDF forms filled-in by hand, please ensure you PRINT legibly in ink.
- Please ensure ALL required questions are completed. Incomplete, improperly completed or unsigned applications will be returned to applicant.
- Do not email application forms. Mail application(s) along with ALL supporting documents to:
Alcohol and Gaming Commission
Licensing and Registration
90 Sheppard Avenue East, Suite 200
Toronto, Ontario M2N 0A4
Please read the "Instructions" portion of the application(s) for supporting document requirements.